Here’s how it works … we provide you with the base of the ad. You can download it here. As you can see it takes up about 1/3rd of the page. The other 2/3rds or so of the page are yours. To participate in the club you have to build an ad for your comic and agree to run ads from other creators in your comics.
You choose the ad or ads that you’d like to include in your comic. We’ll post all of the ads we receive. You can download them and include them in the files you send to us or you can simply tell us in the notes field of your order which ads you’d like to run and where. You agree to run any ads you download unaltered.
This is an Ad Swap club. “Swap” is an operative word. To participate you must both provide an ad AND include ads in your books.
The honor system applies here. We’re not going to police it rigorously … although we will certainly notice if your ads are being used by others yet no ads ever appear in your books. We will remove the ads of anyone who is not reciprocating.
There are a couple of ads already up to give you an idea of what can be done. You can use those ads as a guideline or you can do something completely different. You can do pretty much anything you want. Be creative. There are only a few restrictions.
1) The IndyPlanet base — artwork and text — may not be altered in any way. It must be in the foreground and you may not place anything in front of it or obscure it in anyway.
2) You may not put anything in the background of the ad that contradicts or in any way changes the meaning or intent of the IndyPlanet base ad.
3) You may not include anything in the background that infringes on the rights of another person or entity.
4) You may not include any images of a sexually explicit nature.
That’s all of the you-may-not’s, however there are a few It-would-be-a-good-idea-to’s …
1) It would be a good idea to include artwork that is both visually interesting and generally representative of the artwork in your comic. You should also include your logo.
2) It would be a good idea to avoid cluttering up the image with too many words. We’ve already put plenty of verbage in the IP base. Your space would be best used to tantalize readers with your artwork and design sense.
3) It would be a good idea to avoid hype. It’s always a good idea to avoid hype. Quotes from reviewers are fine, a tagline or something like that would be fine. But steer clear of the hardsell and the “this is the book you’ve been waiting all of your life for” and all that kind of nonsense. Remember you are designing an ad to run in someone else’s book.
4) It would be a good idea to design your ad to work equally well in full color as well as in grayscale. Your ad may run on the interior page of a black & white book. If so, it will run in grayscale.
When you’ve built your ad upload it to your site or a third party site — same as you would files for a Ka-Blam order — and send us the link in the Message Center.
If your ad is approved — and it will be if you’ve obeyed all the rules — we’ll post it here and you’re in the club! It’s just that simple!
BTW … don’t forget … all of the normal page tech specs apply. So your add needs to respect the rules for margins and trim lines.