The Digital Proof — No More
Effective with orders received today (March 28, 2011) Ka-Blam will no longer provide a low resolution digital proof with your invoice.
I still think the digital proof was a good idea, but — especially of late — it’s largely not being used for the purpose we had intended. Since we build the printable document from the files users supply, then we created the digital proof primarily as a means to double check for proper pagination. But pagination errors are rare and more and more of late the digital proof has become a de facto proofing system. The problem with that is that proofing is slow and expensive to do. We do not offer an actual proofing service. We’re not equipped for it, we’re not billing it, and we simply cannot keep doing it. Time and energy that could be spent in printing, packing, and shipping orders — our core functions — is diverted into rebuilding printable documents over and over again and waiting for proof approval before we can proceed. That’s unsustainable, unfortunately. We’ve got to get back to doing what we’re supposed to be doing.
We’ve always required users to submit print-ready files. Our pricing and turnaround times have always been conditioned on the receipt of print ready files so this is not so much a change as a return to the way we “used to do it”.
If you have concerns about pagination — or if you’d just like to have a printed proof before placing a larger order — then we recommend (and have always recommended) that you order a printed proof first. To do this simply reduce your order quantity to “1″ copy when placing your order. We’ll ship that single proof copy out as quickly as possible.
As always we appreciate your business and thank you in advance for your support and understanding on this.