Ka-Blam Tip o’ the Day — The End of “Print Runs” Think Digitally! Part 2

Last week we began our “Think Digitally” series. We’re going to do a few more tips along that same line of thinking this week and then continue the “Think Digitally” series intermittently after that.

“Print Runs” are a term that applies only in traditional printing. With digital printing the whole idea of a “run” is meaningless. Digital printing makes true “print-on-demand” not only possible, but practicable. There is no more “First Printing” or “Second Printing”, etc. There is only printing. Any time and in any quantity. No limits. Your work is ALWAYS “in print”.

1 Comment

  1. And equally as important: Your book is always on display! Unlike traditional print where you have perhaps a month to catch a reader’s eye– with digital: you have all the time in the world to continuously promote issue one!

    I don’t know how many times I’ve come across a #3 or #5 book on the rack and thought: Wow, this looks pretty cool– but the shop has long since sold out of issue 1– which usually leads me to “waiting for the trade”– Digitally, no longer!

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